Typo-AG Rounded [Heavy-95] is the final sibling of the Typo-AG Rounded family, designed to create an additional support to the display typography in typotherapy’s redesign of Ground Magazine. It’s extremely heavy and tightly kerned, almost balloon like, as if it’s floating freely on the page. This new dimension stimulated our creative juices to create this remarkable poster.

The entire Typo-AG family consists of: Typo-AG, Typo-AGA, Typo-AGB and Typo-AG Rounded. Weights include: Light, Demi, Bold and Heavy.

Typo-AG Rounded [Heavy-95]
Size: 24”x 33” / 3 colour litho
Posters: designed by Noël Nanton @ typotherapy — 2008
Typeface: designed by Noël Nanton @ typotherapy — 2007

The classics…

In 2007, we were approached to produce the MyType show. Coincidentally, we were in the process of designing a series of posters dedicated to the fiftieth anniversary of Helvetica, as a tribute to the iconic typeface. These two colour silk-screened posters became the inspiration to our methodology, were featured in the MyType show and received rave reviews.

In both Helvetica posters, to highlight the typeface, we designed a unique grid structure that reveals overlapping columns and colour. To dictate the relationship between the positive and negative space created by the letterforms, we further divided the grid into four sections, which also generates the visual shift.

Neue Haas Grotesk [Helvetica Neue 85 Heavy]
Neue Haas Grotesk [neue typo]
Size: 24”x 33” / 2 colour screen print
Poster: designed by Noël Nanton @ typotherapy — 2007
Typeface: designed by Max Miedinger / Eduard Hoffmann – 1957

The classics…

In addition to Helvetica, we worked with another classic typeface, Avant Garde. We used the same grid system as Neue Haas Grotesk to create this poster, juxtaposed to our excessive kerning of these timeless letterforms. This poster was also featured in the MyType show.

In the process of developing the Avant Garde poster, we experimented with inverting the letterforms dissected by the grid. This new version of the Avant Garde poster dubbed “The Remix” was interesting but unfortunately didn’t make the cut.

Avant Garde [typotherapy]
Avant Garde [The Remix]
Size: 24”x 33” / 2 colour screen print
Posters: designed by Noël Nanton @ typotherapy — 2007
Typeface: designed by Herb Lubalin / Tom Carnase — circa 1968

This poster essentially sums up all the type posters in the MyType show. It showcases the various poster designs and typeface concepts that where left on the drawing board. This poster is one of our favourites.

MyType Poster
Size: 24”x 33” / 3 colour litho
Poster: designed by Noël Nanton @ typotherapy — 2008

Shift was an experiment. A code like typeface that appears clearly only when over lapping lines fill the negative space. Unfortunately, this playful experiment was left on the drawing board and never made it to the MyType show.

Shift [Alphabet]
Shift [AB]
Size: 24”x 33” / 2 colour screen print  – 3 colour litho
Posters: designed by Noël Nanton @ typotherapy — 2008
Typeface: designed by Noël Nanton @ typotherapy — 2008