RPM Spinning + Gravity Studio is an innovative fitness facility that specializes in group-training programs by utilizing spinning and gravity fitness equipment. At their core, they are committed to strengthening the health and well being of the community through original, inclusive, fitness curriculums.

typotherapy was commissioned to develop a comprehensive brand identity that would express the values of the fitness facility, and reflect the innovative programs they offer.

typotherapy took a thorough approach to the development of the visual identity that involved all aspects of the brand including, interior and exterior signage, business cards, membership cards, interior graphics, website, uniforms, apparel, promotional materials and products.

The response from participants has been overwhelmingly positive. In 2010, RPM was voted one of the best spinning classes in Toronto, they continue to offer a unique blend of spinning and gravity programs.

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Scope of Services /
Disciplines:

• Brand Identity
• Print & Communications
• Website
• Environmental Graphics