Green World Lumber Brand Books, Sales and Marketing Materials
Green World Lumber imports high quality Genuine Mahogany from government managed forests in Fiji. With a large global customer base, combined with a passion and belief, their core focus is to set an example for environmental leadership and responsibility in the sustainable production of genuine mahogany lumber.
typotherapy were approached by Green World Lumber to create a range of sales material, that would help position Fijian Genuine Mahogany as one of the finest, sustainable, earth friendly, luxurious wood decking products on the market.
We paired with Toronto based photographer Nadia Molinari to capture a series of lifestyle photographs that truly illustrates the essence and beauty of genuine mahogany wood decking.
Appealing to both the architectural/interior design industry and retail consumers, typotherapy created a marketing package that contained two brand booklets and specification cards, all housed in an outer package. Enriched by the photography, the consumer based booklet showcased the aspirations of the product, where as detailed information dominated the industry booklet.
To further strengthen the brand presence, typotherapy designed a new refreshed, re-typeset logo, updated typography, and a new website, to align with the new marketing materials.
—Photography:
—Related projects:
- Miloka — Brand Identity
- LANDinc — Trillium Park Website
- University College—University of Toronto — UC Report on Giving 2015/2016
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