typotherapy created a line of stylish t-shirts dedicated to the 2006 World Cup. A total of six custom design fitted t-shirts were developed in conjunction with marketing materials, retail packaging and a series of posters. The colourful t-shirts featured four custom designed typefaces created by typotherapy for the utmost expression along side two contemporary typefaces to illustrate the team names. A set of illustrative star burst like marquees where created to coincide the spirit of soccer along side the branded slogan “Wear the Beautiful Game”.

The marketing materials, retail packaging and poster designs were driven by the photography of Nadia Molinari, depicting dynamic imagery of the beautiful game and also acted as a visual synopsis of the overall brand.
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